Meet Malik Jarrett. CEO and founder of EAT, a 24 year-old Washington, D.C. native, entrepreneur and Bachelor of Arts in Journalism
Virginia State University Alum. In 2016 also known as another summer of paying homage, flourishing and capturing the city through his lenses, Jarrett created Elevate All the Time (EAT) with the vision in mind that no matter which industry, career, or craft you belong to; mediocrity is not an option.
"If you don't EAT, you die in the streets." This concept resonates with many all throughout the DC marketplace, with the likings of public figures and celebrities nationally.
From the 12 year old elementary school student to the 65 year old post office mail courier, EAT is a lifestyle.
A p pa r e l
While simple and basic in design, the one thing that stands out about EAT apparel is the upside down logo (strategically placed on items worn below the neck). The logo is upside down to create a sense of pride bythe person wearing it, it is a constant reminder “Elevate All the Time.” EAT’s apparel gained notoriety from throwing unique pop- up events throughout the Washington, DC area. The company capitalized off it’s success by creating an e- commerce website, allhomage.com. In 2017, the company’s first full year with a website, EAT made revenues north of $250,000. The brand has continued to increase revenue annually since 2017. In 2018, EAT launched the first of 3 collaboration shoe deals with New Balance. Each collaboration was met with huge fanfare and much success. Each release dates featured over 1,000 pairs of shoe sold.
Non-Profit + Community
CEO AND FOUNDER OF EAT, MALIK JARRETT EXPANDS PHILANTHROPIC FOOTPRINT IN COMMUNITY Late in 2017, Jarrett founded his non-profit EAT Cares, Inc. also uplifts the community by serving the marginalized.
The mission of the EAT Cares is to provide youth with job training and mentoring through educational and entrepreneurial skills.
During the Spring of 2017 Jarrett partnered with Kai Blake of DCPS, to create a BOYS EAT mentorship program, mentoring 15 5th and 6th grade students in Ward 8. The program will be centered towards teaching moral values to young boys through entrepreneurship, life lessons and photography. Malik has been raising and will be accepting monetary and disposable camera donations up until the last week of the program.
During the holiday season, Jarrett and the EAT team continued their effort to give back to over 500 homeless constituents, hitting the streets and shelters of Washington with Chick Fil-a sandwiches, survival snack kits, soups and bottles of water.
In December of 2017, the EAT team joined forces with DC government’s Office of Neighborhood Safety and Engagement (ONSE) to set up 4 mentorship programs at different public schools. The mentorship programs include an anti-violence campaign and several career day workshops.
In January of 2018, Eat Cares received its first grant from DC government to execute a 15-week program with the Department of Youth Rehabilitation Services (DYRS). The program centered around entrepreneurship, fashion, and graphic design.
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